Even though technologies for solar energy have been around for decades, the market has really taken off in the last 10 years. With a rapidly increasing economic opportunity, many players started to bring their added value to the table. A table with global interests, resulting in probably unprecedented speed of technology development. When strategically aspiring to be a true product leader, several key success factors need to be managed to keep a forefront position.
Five important factors for product leadership
1. Innovation relevant to a significant market segment
Identifying an opportunity from an area of interest to a significant part of the selected solar energy market; and taking the risks to act on it when you believe in its success. It is a real challenge to translate a customer problem into a market solution.2.
2. Fundamental new technology
Fulfilling end-user needs, using their requirements as a starting point for the technology development. At times, upgrading functionality will do; however, inventing fundamental new technologies should also be among the innovators’ development routes.
Prepare the product specifications and design with a selected group of leading technology partners, accomplishing early market acceptance. An active, global community of business partners is essential to drive the post-launch product introduction.
4.Speed to market
Converting an innovation into a globally acknowledged valuable solution over a time span of 3 to 6 months from launch.
Well-defined product stages, results and timelines are essential organization focus elements in order to be successful in a fast-paced technology environment.
Kipp & Zonen’s result of product leadership
At Kipp & Zonen we believe our newest innovation has been developed, and will be launched, taking all the above factors into account. The intellectually protected Optical Soiling Measurement (OSM) technology is launched as part of our latest product, DustIQ. It uses a fundamentally new technology derived from end-user requirements that is integrated with partner technologies in advance, and results in an increase of output by solar energy plants.
DustIQ measures to 1% accuracy the transmission loss caused by soiling. This provides the real-time information for calculation of the soiling ratio and lost yield, and enables well-informed decisions to start maintenance in the relevant areas of solar plants.
Do not hesitate to register here to find out more about DustIQ and how we at Kipp & Zonen maintain our product leadership position.