People are at the core of all companies; they are the heart that circulates oxygen, the brain that decides on the best path to take and the spirit to convince the world of their company’s added value.
Even though technologies for solar energy have been around for decades, the market has really taken off in the last 10 years. With a rapidly increasing economic opportunity, many players started to bring their added value to the table. A table with global interests, resulting in probably unprecedented speed of technology development. When strategically aspiring to be a true product leader, several key success factors need to be managed to keep a forefront position.
In emerging economies provision of electricity at a local level is a major problem. How to reduce the expensive import or transport of fossil fuels? How to provide energy locally, in an environmentally clean and sustainable manner? How to do that based on a cost-effective distribution network?
These are examples of the issues that can be resolved by installing solar generating plants as a source of energy. Just imagine a remote village, way off the grid and with limited transport connections, that is in need of affordable power. Suddenly, these philosophical issues become real.
I recently visited such a place in Thailand, where a remote rural community growing rice in paddy fields was equipped with a solar energy power plant. The beautiful setting is illustrated in the picture!